Influence of Students’ Characteristics on E- textbook Experiences: The Moderating Effects of Technology Savvy and Gender

نویسندگان

  • Jun Sun
  • Javier Flores
چکیده

The adoption of electronic textbooks in universities by the majority of students has yet to materialize, requiring a better understanding of the differences among individual users to customize its design and support. The main focus of this study is to examine the role of technology savvy in terms of the experiences, skills and self-efficacy of students in using information technologies. It is hypothesized that technology savvy moderates the relationships among E-textbook Helpfulness, Student Involvement and Learning Outcome. Based on the data gathered through a survey, the results suggest that the e-textbook experiences of students vary significant across technology veterans and novices. In particular, the mediating relationship between E-textbook Helpfulness and Learning Outcome through Student Involvement is stronger for users with higher technology savvy. An additional comparison based on gender is performed to find out whether the gender stereotyping regarding technology preference holds true for the new generation of students impacting the relationship between technology savvy and e-textbook preferences. The results show that gender does not fully account for the differences in technology savvy, and its moderating effects on E-textbook experiences are quite different from those of technology savvy.

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تاریخ انتشار 2012